Automation in CRM: Workflows that truly relieve the burden
CRM systems have long evolved beyond being just digital filing cabinets. When used effectively, they can automate processes and significantly reduce the workload for teams. Yet, their full potential often remains untapped. In this article, we’ll highlight which workflows are...
Customer Success: The magic begins after the purchase
Selling is hard – but keeping customers is even harder. Especially in the field of high-value investment goods – from machinery and business software to IT infrastructure – customer success isn’t a luxury, it’s a necessity. At the same time,...
Sugar in Sales: How the CRM Supports Every Phase of the Customer Journey
A successful sales process doesn’t end with the deal – it starts with the first contact and supports the customer through every phase of the journey. A powerful CRM system like SugarCRM helps companies design, analyze, and optimize the customer...
