When the lead reaches you – but disappears at the dealer.
Manufacturers with indirect sales often lose speed and transparency precisely at the handover to the dealer network. We orchestrate the path from inquiry through partner routing to performance management – visible and controllable.
How you’ll recognize yourself
Anfragen über Ihre Website erreichen den Fachhandel spät oder gar nicht.
Sie wissen nicht, welcher Partner aus zugewiesenen Leads tatsächlich Abschlüsse macht.
Die Lead-Zuteilung passiert manuell – nach Postleitzahl-Liste und Bauchgefühl.
Zwischen Herstellermarketing und Fachhandelsvertrieb klafft eine Datenlücke.
This is what the process looks like when it runs
Every inquiry finds the right partner – and you see what comes of it.
Inquiry
Leads land reliably in the CRM – from every source.
Qualification
Need and region captured in a structured way.
Routing
Rule-based allocation to the right partner.
Processing
The partner takes over with a clear obligation to report back.
Monitoring
Performance per partner, visible and comparable.
What we concretely do
Rule-based lead routing
Complex, multilingual pricing models for products that need explaining.
Partner handover
Structured handover to the dealer network with a clear obligation to report back.
Reliable forecasting
Which partner turns leads into closed deals? Visible per partner.
Multi-level visibility
You see the performance of your entire partner network at a glance.
Data bridge marketing ↔ dealer network
Even with webhook errors, no lead and no marketing budget is lost.
Status tracking & SLA
Kanban and dashboards that make the status visible at all times.
From practice
Manufacturer of doors, gates, and garages
We implemented the interplay of inquiry capture, routing to the dealer partners, and performance management – from marketing through to the close at the partner.
Which tool fits you?
In principle, both platforms – SugarAI and SpiceCRM – can support this model. Which one fits better depends less on the product than on your specific starting situation.
Your requirements
Complex, multilingual pricing models for products that need explaining.
Reusability
Sales Intelligence for existing customer business. Detects patterns in buying behavior, identifies cross- and upsell potential and warning signals.
Specific details
The decisive nuances that only emerge in direct conversation.