When the lead reaches you – but disappears at the dealer.
Manufacturers with indirect sales often lose speed and transparency precisely at the handover to the dealer network. We orchestrate the path from inquiry through partner routing – visible and controllable.
How you’ll recognize yourself
Inquiries from your website reach the retail channel late or not at all.
You don't know which partner actually closes deals from the leads assigned to them.
Lead assignment happens manually — by zip-code list and gut feeling.
There's a data gap between manufacturer marketing and retail-channel sales.
Sounds like your situation?
This is what the process looks like when it runs
Every inquiry finds the right specialist partner – and you see what comes of it.
Inquiry
Qualification
Routing
Rule-based allocation goes to the right partner.
Processing
Monitoring
Performance per partner is visible and comparable.
What we concretely do
Rule-based lead routing
Allocation by territory, product, and capacity – automatic and traceable.
Partner handover
Reliable forecasting
Partner performance monitoring
The performance of the entire partner network at a glance – response times, processing, and closes comparable per partner.
Data bridge marketing ↔ dealer network
Fault-tolerant handover – no lead and no marketing budget is lost.
Action-oriented overviews
AI condenses extensive lead and deal histories into a clear overview – each with the next sensible action.
From practice
Manufacturer of doors, gates, and garages
From indirect sales via a dealer network: end customers configure their product on the manufacturer’s website, and the lead is automatically distributed to the right dealer in the territory. We set up the capture via an independently maintainable funnel system and connected it to the CRM in a fault-tolerant way – so no lead is lost. Complemented by a tiered permission logic and partner feedback, so that it becomes visible what actually comes of each lead. We bring this experience to manufacturers who manage their sales through partners.
