When recurring revenue becomes a pillar of the business – but the system is still lagging.
For companies that want to offer services and tools as a subscription model: bring CRM, billing, and lifecycle together so that renewals, upsells, and cancellations are not left to chance.
How you’ll recognize yourself
Renewals aren't managed systematically — revenue quietly slips away.
Upsell potential exists, but no one spots it in time.
Billing and CRM run separately — the data doesn't line up.
Beyond a certain volume, no one can keep the moving parts in sync with makeshift tools.
Sounds like your situation?
This is what the lifecycle looks like when it runs
Every phase of recurring revenue becomes visible and controllable – not just the first close.
Close
Onboarding, contract creation, and transfer into the CRM are running.
Billing
Setting up subscription billing and executing payment
Account care
Usage and satisfaction are in view.
Renewal
Renewals are managed early and actively.
Up-/downsell
Potential and risks identified in time.
What we concretely do
Billing integration
Billing system and CRM synchronized – recurring invoices automated instead of done by hand.
Renewal management
Automatically generated renewal processes with their own overview in the CRM – renewals triggered on time instead of overlooked.
Upsell & downsell
Potential and risks in the existing base identified in time – with custom quoting and pricing logic in the CRM.
Churn management
Recurring revenue reporting
Platform sizing
CRM with connected payment or a dedicated subscription platform – sized according to complexity.
From practice
Software provider
From a data-intensive subscription environment – the billing and lifecycle depth we implemented there is what we bring to companies that are currently building their recurring model.
Mobile network operator with its own network
The CRM is a central component of the entire operating system – tightly interwoven with billing and customer support across very high subscription volumes.
