SpiceCRM: The Salesforce alternative from Europe
The enterprise CRM with the familiar interface based on the Salesforce Lightning Design System (SLDS) supports end-to-end processes in marketing, sales, service, as well as in product, project, and quality management.
Trusted by leading companies
CONTROL
Your platform. Your processes. Your control.
SpiceCRM gives you the freedom to design your CRM landscape the way your company really works – with open architecture, free process design, full data control, and legal certainty through an EU headquarters.
Digital sovereignty
Keep full control over your CRM software infrastructure and control over your data with a provider that is not subject to the US Cloud Act.
Absolute data sovereignty
You decide where your data resides – whether in highly secure cloud data centers in Germany or in your own data center. GDPR-compliant.
Strategic independence
You determine how your CRM landscape grows – with an open open-source core, flexible licensing, and free choice of software stack and AI platform.
Free process design
You design your processes freely and without technical restrictions. From no-code/low-code implementation to open data APIs for seamless end-to-end processes.
SOFTWARE
Everything there. End-to-end. One platform for all processes.
SpiceCRM covers the complete business process – from marketing and sales, through service and project management, to quality management and AI automation.
Sales Automation
Pipeline management, forecasting, opportunity-to-contract workflows, and quoting – all in one platform
Marketing Automation
Targeting, prospecting, and lead nurturing with integrated campaign tools for seamless lead management
Service Management
Ticketing system, SLA tracking, and automated workflows for first-class customer support
Products & product configurator
Complete product management with variants, price lists, and configurator. From configure-to-quote to automatic quote generation.
Project management
From idea-to-estimate to action-to-collection: project planning, resource allocation, milestones, and billing directly in the CRM.
Quality Management (QMS)
ISO support, audit & inspection, risk management, compliance, and whistleblower channel – integrated into the same platform.
Data integration
Efficient integration of the system landscape via open data APIs – ready-made connectors for Office 365, Google Workspace, SAP, and many more.
AI framework
Open AI framework: connect Claude, Gemini, Mistral, MiniMax, or OpenAI. While others rigidly dictate one AI platform, at SpiceCRM the decision is yours.
User Experience
Familiar interface based on the Salesforce Lightning Design System (SLDS), for easy work on any device – desktop, tablet, and mobile
Industry solutions with SpiceCRM
Where SpiceCRM already thinks the industry through
SpiceCRM is at home in several industries – with elaborated solutions and large reference installations. For you, this means: much of what your industry needs is already thought through in the platform. We implement it cleanly for your processes.
Manufacturing
Industrial sales with SAP depth
In industrial sales, trust is decided by whether quote, order, and service mesh seamlessly. SpiceCRM therefore accompanies the whole path: from the first sales activity through opportunity and pipeline to the order – and beyond, through service, complaint, and warranty cases. The deep SAP integration ensures that CRM and ERP speak the same language.
Sales & activities
Opportunity & pipeline
Quote & order flow
Service, complaint & warranty
Deep SAP integration
International manufacturer of chimney and ventilation solutions, active in 18 countries – around 600 users in the public cloud.
Telecommunications
All customer-facing telco processes
Millions of customers, thousands of transactions a day – here the CRM must be the calm core of operations. SpiceCRM carries these operations: from business and residential sales, through prepaid and postpaid administration, contract activation, and number porting, to the backend for the self-service app and web shop. And when the customer calls, the call center also runs on the same platform – one system, one view.
Business & residential sales
Prepaid/postpaid administration
Contract activation
Subscriber inventory & MNP
Self-service & web shop backend
Omnichannel call center
Billing integration
Leading telecommunications provider in Central and Eastern Europe – around 2,000 users, several million customers, on-premise, integrated with billing and SAP, among others.
Healthcare
Patient journey & donor system
A doctor’s appointment should inspire trust – and not begin on hold. SpiceCRM for Healthcare accompanies the patient journey digitally: from online appointment booking with automatic reminders, through patient and referrer management, to connection with hospital IT via HL7. The donor system of transfusion medicine is also specifically mapped – from the donation appointment to long-term donor care.
Patient & referrer management
Appointment booking & reminders
Preparation questionnaires
Donor management
HL7 interface
Custom healthcare extension of SpiceCRM – in use, among others, in the clinic and blood donation environment.
Tourism
Destination marketing & booking
Guests decide quickly – those who inquire expect an answer, not a queue. SpiceCRM holds the thread from first interest to booking: inquiries and bookings, campaigns and marketing automation, newsletters – GDPR-compliant for B2B and B2C customers. Many individual touchpoints thus become a continuous guest relationship.
Inquiry & booking management
Campaigns
Marketing automation
Newsletter
GDPR-compliant data management
Booking system integration
Tourism region with central destination marketing – around 500 users in the public cloud, integrated with booking systems (booking.com, Amadeus, Feratel) and marketing tools, among others.
You come from a different industry and are looking for an adaptable and investment-secure software platform? Then start an inquiry: you bring deep industry knowledge, and we make sure it becomes a CRM system that fits your processes.
SERVICES
Your partner for SpiceCRM implementation and growth
With experience from numerous CRM projects, we accompany you at every step – from strategy to ongoing operations.
Discovery
Requirements analysis, demo, proof of concept, and cost estimate
Analysis & Concept
Analysis of business processes, goal definition, project planning, and price quote
Implementation
Technical setup, data migration, automations, integrations, and tests
Onboarding & Rollout
Training, go-live support, feedback, and optimization
Support & Application Success
Ongoing support, continuous improvements, and communication of changes.
INTRODUCTORY OFFER
Simple pricing model, implementation from a single source
SpiceCRM offers a complete CRM platform with a clear and unified licensing model.
Simple and transparent licensing model
Ideal for everyone who wants maximum control and ownership – with professional support in the background.
- All CRM functions included
- No add-ons or hidden extra costs
- Unified platform for sales, marketing, and service
- Available as cloud or on-premise installation
€39
per user / month
Secure implementation
All services for a successful rollout and support beyond it, from a single source.
Project size for orientation
| Size | Description | Duration |
|---|---|---|
| Small | Fast start with clear requirements | 2–6 weeks |
| Medium | Integration into existing systems | 6–20 weeks |
| Large | Complex CRM architectures | from 20 weeks |
The process is deliberately designed to start without a lengthy transformation project, so that your company can reach its planned goals within a short time.
COMPARISON
Differences between SpiceCRM and Salesforce
The overview shows how SpiceCRM and Salesforce differ in selected areas – in particular regarding control, flexibility, technical openness, and license pricing.
| Criterion | SpiceCRM | Salesforce |
|---|---|---|
| User Experience | Interface based on the Salesforce Lightning Design System (SLDS) | Lightning UX |
| Hosting | Cloud or on-premise | Cloud only |
| Feature scope | One edition, all features | Many editions, tiered features |
| Source code access | Full | No access |
| AI engine | Claude, MiniMax, Mistral, OpenAI | Salesforce Einstein |
| Data APIs | Standard feature, no limits | Standard feature from Enterprise Edition or higher, with limits |
| Price per user / month | €39 (only one edition) | from €175 (Sales Cloud Enterprise)¹ |
¹ Salesforce Sales Cloud, list prices as of 29 June 2026: Enterprise €175, Unlimited €350, Agentforce €1,550 per user/month (annual billing). Cheaper editions (Starter €25, Pro €100) with limited functionality, e.g. without a full API. Source: salesforce.com/de/sales/pricing
SPICECRM REFERENCES
Proven with market leaders
SpiceCRM is not an experiment, but a highly scalable and robust platform for the growth-oriented organization.
A1 Telekom
Subscription management at enterprise scale
Management of 12 million subscriptions in a highly available on-premise environment – with seamless integration into existing systems.
ÖAMTC
Service management for millions of members
Service management for over 3 million members with deep SAP integration and automated processes for the highest service quality.
Schiedel
International multi-country rollout
International rollout in 18 countries for efficient sales processes – standardized yet flexible for local requirements.
CONTACT
Have questions?
Contact us.
We will get in touch with you promptly.
Questions & Answers
Would you like to learn more?
SpiceCRM uses the same Lightning Design System as Salesforce, so the user interface feels immediately familiar to your team. The decisive difference: SpiceCRM offers all features – sales, service, and marketing automation – in a single plan for €39 per user/month. There is no complex licensing model with tiered editions. In addition, the open-source core keeps you in full control of your source code and your data.
We accompany you with a proven 5-step process:
- Consulting & Evaluation – Requirements analysis, demo, proof of concept, and cost estimate.
- Analysis & Concept – Process assessment, goal definition, project plan, and fixed-price offer.
- Implementation – Technical setup, data migration, automations, integrations, and tests.
- Onboarding & Rollout – Training, intensive support, and feedback optimization.
- Support & Success Assurance – Ongoing support, continuous improvements, and change communication.
Thanks to the familiar Lightning interface, the switching effort for your users is minimal.
Yes. We migrate your data securely and in a structured way from Salesforce or any other CRM system. Whether contacts, accounts, opportunities, service tickets, or custom objects – the migration is planned, carried out, and validated by our team. Alternatively, we support you with your own import with professional guidance.
You have full choice: either you use our managed cloud on the Google Cloud Platform located in Frankfurt (Germany), or you run SpiceCRM on-premise in your own data center. Both options are 100% GDPR-compliant.
SpiceCRM follows an "API First" approach and integrates seamlessly into your existing IT landscape. Standard integrations exist for SAP, Microsoft 365, and Google Workspace, among others. Beyond that, the open REST API enables connection to virtually any system – whether ERP, marketing tools, or industry-specific applications.