AI Governance in CRM: A Pragmatic Approach to Data Protection, Pseudonymization, and Auditability
11.08.2026
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AI can deliver quick productivity gains through meeting summaries, content support, and service assistance. But the real strategic value emerges when AI is connected with CRM data, workflows, governance, and the full customer journey. This article explains how companies can move from isolated AI use cases to a customer-focused AI strategy.
