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Michael Zogot

Build vs. Buy: Sollten Unternehmen ein CRM mithilfe von KI selbst entwickeln?

Build vs. Buy: Should Companies Develop Their Own CRM Using AI?

AI makes custom CRM development faster and more accessible. But a CRM is more than code: data models, processes, integrations, permissions, operations, and maintenance determine long-term success. This article explains when standard CRM solutions make sense, when custom development adds value, and why a hybrid approach is often the more economical choice.

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