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CRM Platform or Industry Solution? How to Choose the Right CRM Approach

07.07.2026 No Comments

Choosing between a flexible CRM platform and an industry-specific CRM solution is a strategic decision. Industry solutions can offer a faster start with predefined processes, while CRM platforms provide more flexibility for growth, integrations, and customization. This article explains when each approach makes sense and how companies can make the right long-term CRM decision.

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Customer Journey im CRM messbar machen: Touchpoints, KPIs und „Next Best Action“

Making the customer journey measurable in CRM: Touchpoints, KPIs, and “Next Best Action”

06.03.2026 No Comments

Many teams have CRM data, but no measurable customer journey. This article shows how to define touchpoints, select KPIs for each phase, and build a next-best-action logic. With SugarCRM dashboards, workflows, and a practical example from an agile implementation. Plus statistics, 10 KPI ideas, and a checklist for immediate implementation, so that sales, marketing, and service can act and prioritize based on data.

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Lösung für CRM & E-Mail-Chaos: Saubere Kommunikation, Tracking und Vorlagen – alles mit Outlook/Google im Griff

Solution for CRM & Email Chaos: Clean Communication, Tracking, and Templates – All Under Control with Outlook/Google

05.03.2026 No Comments

Emails, appointments, and agreements often get stuck in inboxes instead of in the CRM. This article shows how sales and service can create transparency with clear logging rules, templates, workflows, and KPI tracking. We explain how Sugar Connect seamlessly integrates with Google Workspace or Office 365 – and provide practical examples, statistics, tables, and checklists for immediate implementation to reduce chaos and make better decisions.

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