CRM can become the central control hub for mid-sized businesses. This article shows which processes to digitize first to improve efficiency, transparency, and collaboration across sales, service, and operations.
CRM dashboards are everywhere—but rarely used as real management tools. The issue isn’t technology, but irrelevant KPIs and lack of focus. In this article, we show how to design CRM dashboards that go beyond reporting and truly improve decision-making across sales, service, and management.
Many teams have CRM data, but no measurable customer journey. This article shows how to define touchpoints, select KPIs for each phase, and build a next-best-action logic. With SugarCRM dashboards, workflows, and a practical example from an agile implementation. Plus statistics, 10 KPI ideas, and a checklist for immediate implementation, so that sales, marketing, and service can act and prioritize based on data.
Workflows turn CRM data into real processes. We show 12 automations for sales and service that really help in everyday life: Lead routing, response time SLAs, follow-up on offers, stage gates, case triage, SLA escalation, and onboarding tasks. Including statistics, tables, and checklists, as well as a practical example of an agile phased introduction – for less rework, more transparency, and better closing and service quality with clear accountability within the team.
Emails, appointments, and agreements often get stuck in inboxes instead of in the CRM. This article shows how sales and service can create transparency with clear logging rules, templates, workflows, and KPI tracking. We explain how Sugar Connect seamlessly integrates with Google Workspace or Office 365 – and provide practical examples, statistics, tables, and checklists for immediate implementation to reduce chaos and make better decisions.
The latest update for the SugarCRM platform is here! Sugar 25.2 (Q4 2025) brings a breath of fresh air to your daily work with Sugar Sell and Sugar Serve. According to Sonia Shurik, Director of Product Management at SugarCRM, the
In this article, we show which subscription management tools are available, what they can and cannot do, and how we helped a customer automate the management of software subscriptions. Subscriptions on the rise When we talk about digital subscriptions, many
We are pleased to announce that we have developed a new Stripe integration that works seamlessly with Sugar CRM solutions. Subscription Management: How CRM and Stripe make a dream team magine your company is growing fast, your products are selling
CRM systems have long evolved beyond being just digital filing cabinets. When used effectively, they can automate processes and significantly reduce the workload for teams. Yet, their full potential often remains untapped. In this article, we’ll highlight which workflows are
Selling is hard – but keeping customers is even harder. Especially in the field of high-value investment goods – from machinery and business software to IT infrastructure – customer success isn’t a luxury, it’s a necessity. At the same time,
